LED screen industry went into competitive maturity
With the increasing popularity of LED car screen, as well as falling pricesand challenge of upgrading China‘s LED display industry into competition andmaturing. Future, LED car screen industry will surely be the strength andscale of enterprise survival, intelligent product when a new pattern.
Profit margins turned high-end products
LED car screen applications prospects, but industry concentration is nothigh, market share is more scattered, and the influx of new competitorsconstantly, showing a homogenization of the competitive landscape of themarket. In recent years, with several large-scale enterprises of thedomestic market, LED display general product competition of extra incentive,especially in the most anterior of the Pearl River Delta region, is takenout of the ebb tide situation, numerous billion-level companies out of themarket. Comes with, is the whole industry sensitive nervous financialtopics. Due to several bankruptcies involving a large number of supplierspayment problems, laminated layers of increasingly strained in the pastenterprise‘s nerve, is likely to be at the forefront of enterprisediversification to tamp down the risk of the debt.
After 2010, the LED full color display prices plummet thanks to advances intechnology and mass production on the one hand, on the other hand are subject to competitive pressure, companies will have to cut prices to expandsales. According to industry statistics, 2012 LED full color display productprice is about 15%-30%, some products are higher than 50%. The direct impactof lower prices is the enterprise‘s profits shrunk, common problem iscorporate financial statements in recent years of increasing growth.
In search of more profitable products, LED car screen business pains.Emerging areas of difference, intelligent and tend to be explored and carvedout. Such as various kinds of heterotypic products not subject to market not only the display of shock and swept the world in the stage interpretation ofmarket, Lei Diao shaped display known enterprises such as self-preservation,instead to provide a steady grow in size and influence. NC city on city traffic induced display of Pro Lai gave birth to has China LED smart traffic display of development, smart traffic display field is LED industry has been keep high profit amount of subdivision field is one of; by high-density small spacing LED display extends out of LED Super TV also Thunder are Mong, once power related enterprise stock trading; 3D naked display undoubtedly is second half of was looks forward to of products, smart of of LED display more is to new of application in KFC, and National chains such as McDonald‘sis refreshing. In short, in the conventional LED display price when high-endintelligent LED car screen obviously will earn more profits.
